Moving Fashion in Northern Lower Austria

Source: Museumsmanagement NÖ/Landessammlungen NÖ Source: Museumsmanagement NÖ/Landessammlungen NÖ

A sub-project of the FTI-project “Mobile Dinge, Menschen und Ideen. Eine bewegte Geschichte Niederösterreichs”.



Amt der NÖ Landesregierung, Abteilung Wissenschaft und Forschung


July 2019 – January 2022

Principal Investigator

Ulrich Schwarz-Gräber


Martin Bauer

Reinhard Bodner

Ulrich Schwarz-Gräber

In Cooperation with

Museumsmanagement Niederösterreich GmbH


Short Description

Fashion trends and heterogeneous clothing habits have mostly been interpreted as a “disturbance” of peasant culture imagined as a transtemporal phenomenon. The sub-project “Bewegte Mode/Moving Fashion” aims at a critical, data-based revision of this conception. Furthermore, the project will analyse the effects human and material mobility had on local clothing practices in the 19th and 20th centuries.

Building on a comprehensive data acquisition of textile collections in regional museums in Lower Austria north of the Danube, this sub-project reconstructs dynamic processes of exchange and appropriation in the field of rural clothing cultures. By using geometric data analysis, inventories of traditional clothing items will be examined and remapped in order to track regional and national transfers of forms and materials and to describe these transfers in case studies.